‘Chicken Fever’ that inspired
A FEVER that spreads nationwide in 5 months obviousl y attracts much attention. It did for this one. Only that this kind brought joy and inspiration instead of fear and pain. Bounty Fresh – Chooks To Go’s nationwide Sayaw Fever Chicken Dance competition attracted more than a thousand dance groups from all over the country. Vying for the top prize of One Million Pesos, the top seven group finalists converged for the Grand Finals at The Terraces, Ayala Center, Cebu in a hotly contested dance showdown last April 30.
The road to the Grand Finals was a grueling but rewarding journey. It starts with the eliminations at the local level, then the regionals prior to reaching the Grand Finals. But there are rewards along the way.
The winner in the eliminations gets P10,000. The Regional winner gets P30,000. Then at the Grand Finals, the 2nd runner up gets P100,000, the 1st runner up P200,000 and the Champion P1 Million.
Seven kids ages 9 to 13 from Langihan, Butuan City, in Mindanao who call themselves the “Loverkada Kids” emerged the Grand Champions, and brought home the One Million Pesos grand prize.
“Loverkada” brings to mind our common word “barkada”. But these young kids from Butuan put a positive connotation to the sometimes negative implication of the word. And they translated the positive into real, tangible group action – they danced. Employing innate skills perfected with training and discipline, they danced their way to a million pesos.
Their story is an inspiring one. The Loverkada Kids started when Ms. Adelfa Nedia, their trainer, was looking for local kids who can dance for their town fiesta. She selected the children due to their talent regardless of who they are and where they came from. She trained them and taught them the value of discipline and practicing their skills. The group blossomed and decided to continue with what they do best, dancing. They won in several local competitions, until they heard and found out about “Chooks-to-Go Sayaw Fever One Million Pesos Chicken Dance Showdown”.
Upon winning the grand prize, the eldest among them said “Masaya lang po kami, hindi na po maglalabandera yung nanay ko tsaka yung mga nanay nila” (we are happy, my mother will not have to laundry for others anymore, and also their mothers – referring to her group mates).
Ms. Nedia believes that the Loverkada Kids have inspired everyone throughout their journey in the competition. When asked what carried them through she stated, “Faith in God and we must not stop to dream and believe that everything is possible. But we need to work for it, earn it and achieve it. And we must not stop to pursue our dreams and aspirations, as we will continue to dance and dance as we move on with our life and destiny.”
The 1st Runner Up was won by the group Baguio Metamorphosis. Second Runner Up was the group Exquizyth who hails from General Santos City.
“Chooks-to-Go Sayaw Fever One Million Peso Chicken Dance Showdown” was the first single-brand initiated dance contest staged in search for the nation’s best chicken dance routine, which was aired on Studio 23 every Sunday. It is their way of saying thanks for making them the leading oven roasted chicken (masarap kahit walang sauce!) in barely two years. Mr. Ronald R. Mascariñas, Bounty Agro Ventures, Inc. President, was grateful for the overwhelming support they received in staging the contest. His parting words were “We are just warming up, we have more in store for the Chooks to Go customers and patrons, watch out for it!”