Aquabest’s “Shift Happens” at Franchise Asia 2011 – A Success!
Aquabest is proud to announce its successful participation at the recently concluded Franchise Asia 2011.
The company is a long time member of the Philippine Franchise Association (PFA). Aquabest has a nationwide network of around 500 stores and is considered among the leading players in the water franchising industry. Apart from its usual booth, the company also launched the second leg of its Shift Happens Campaign at the show.
Being the one of the top crowd drawers in the show, the company’s booth managed to generate numerous inquiries from interested franchisees. Apart from inquiries, the Aquabest booth also generated significant public awareness due to its activities like games and raffles. The company sees its new Combostore concept as the future of the water refilling industry.
“We see the Combostore as comprising a majority of new franchisees in the coming years, since we introduced it in April there are already several combostores opening this confirms our belief that the industry is moving away from price driven to value driven” says Carson Tan the company’s CEO who adds that he sees more combostores opening in the next few months especially from applicants from the show.
The Combostore franchise integrates three tried, tested, and successful concepts into one. Bundled in the package are GQWEST’s Aquabest, Laundrybest, and Oxyplus brands. Aquabest is the company’s flagship brand, which is shifting to offer structured water. Laundrybest is the company’s Laundromat franchise, while Oxyplus is their oxygenated alkaline water brand. Individually, the brands are all very successful and widely known; together they form a revolutionary and holistic way of looking at the water franchise industry.
Franchisees of the Combostore stand to benefit from the expanded target market and synergies resulting from the fusion of the three brands. This triples their opportunities and chances for success without spending to individually invest in the three brands. The concepts offer a faster return period and better margins. Compared to other water franchising concepts, it is more efficient and sustainable. It does this by maximizing the use of every resource from the water to the manpower of each store.