Evaluating microfinance in the Philippines
Read 771 times | Posted on October 09, 2013 @ 5 years ago
ARE MICROCREDIT and savings programs effective? These areas represent two interesting case studies of impact evaluation in the Philippines, highlights of which were presented in a seminar last Sept. 10 as part of the activities commemorating the 11th Development Policy Research Month.
There is conflicting evidence on the impact of microfinance in the developing world, and the results are also mixed when it comes to the Philippines, said Mark Miller, deputy country director of research nonprofit Innovations for Poverty Action (IPA)–Philippines.
In 2010, IPA partnered with First Macro Bank of Pateros for an evaluation of the latter’s credit program, using experimental credit scoring. One of the main findings was that after loan takeout, profits increased but only for male entrepreneurs, Miller said during the seminar titled “Impact Evaluation: Why It Matters”, organized by the Philippine Institute for Development Studies and IPA-Philippines, held at the Romulo Hall of NEDA sa Makati Building.
“The effects of the loan were also stronger for higher-income entrepreneurs. These entrepreneurs had already started their business well, and they benefit more. But the loans did not serve well for starting businesses,” he added.
Miller noted that businesses that had obtained loans subsequently laid off employees. This meant these businesses had to shed workers to be able to grow.
IPA has been conducting research in the Philippines since 2003, focused on financial capability, peace, and governance. Recently, it has started research studies on small and medium enterprises and migration, particularly remittances.
Miller also discussed IPA’s study on commitment savings, a program that requires depositors not to withdraw money from their accounts until their saving goals are met.
Results showed that the total amount saved by depositors increased by 82 percent. Female clients also purchased 20 percent more durable items, such as refrigerators, from their savings.
“More impatient clients are more likely to commit to save. They realize their weaknesses and know they need help in order to save,” Miller noted.
Meanwhile, monthly text messages sent to program participants as reminders of their savings commitments increased savings by six percent.
While the results, particularly for microcredit, seem counterintuitive, these are important in finding out not just what programs work, but also for whom they work best, Miller said.
Holcim Foundation calls for entries in $2 million sustainable construction competition
Read 505 times | Posted on August 22, 2013 @ 5 years ago
The search is on for the best ideas on how the construction industry can contribute to sustainability, with the launch of the 4th International Holcim Awards on Sustainable Construction, one of the most significant competitions on its field with $2 million in prize money at stake.
The Main Category is open to projects in architecture, building and civil engineering, landscape and urban design that show how incorporating sustainability principles construction can address environmental, socioeconomic and cultural issues. Projects must have reached an advanced stage of design, have a high probability of execution, and may not have started construction before July 1, 2013.
The competition also seeks visionary projects and bold ideas for the Next Generation category, which is open to young professionals and students between 18 and 30 years old. Only projects that have not started construction before July 1, 2013 may be entered.
Entries must be submitted online at www.holcimawards.org by March 24, 2014. The entries will be screened by an independent panel of experts from renowned technical universities around the world.
The Holcim Awards will be locally launched on Aug. 30 at the SMX Convention Center during the 10th Green Forum by the Green Architecture Advocates of the Philippines.
Since its launch 10 years ago, the contest has generated a number winning entries that showed the construction industry can help contribute to sustainability through innovative designs and structures address a host of challenges.
Among those is an entry from the Philippines in 205, which won the silver prize for the Asia Pacific region in the first Holcim Award. That entry proposed to accelerate coral reef restoration in Misamis Oriental using concrete structures to reenergize the marine life and improve the livelihood of locals. The project was praised by the Asia Pacific regional jury “for addressing not only ecological issues but also considering economic feasibility, social benefits and transferability to other sites.”
Taking part in the competition has been streamlined by an interactive online entry form. Entries must be in English using the web-based form to provide information on authors, a project summary and response to the “target issues” for sustainable construction, technical details, as well as project images or illustrations. A comprehensive “Step-by-step” guide explains how to an entry at: www.holcimawards.org/guide
Organized by the Swiss-based Holcim Foundation for Sustainable Construction the competition is conducted in parallel in five regions of the world in 2013/14 followed by a global phase in 2015. Regional winners will be announced at Holcim Awards ceremonies in late 2014 in Moscow (for Europe), Toronto (North America), Medellín (Latin America), Beirut (Africa Middle East) and Jakarta (Asia Pacific).
Holcim is one of the world’s leading suppliers of cement and aggregates (crushed stone, gravel and sand) as well as downstream activities such as ready-mix concrete and asphalt. The Group holds majority and minority interests in more than 70 countries on all continents. Holcim Philippines, Inc. (HPHI) is a Philippines-based cement manufacturer and a member of Holcim Group. Holcim Philippines is involved in the manufacture, sale and distribution of cement to the domestic and export markets. The Company produces four cement products: Holcim Excel, Holcim WallRight, Holcim Premium Bulk and Holcim 4X. Its products are sold in bags, jumbo bags and in bulk. Holcim Philippines operates four cement plants in La Union, Bulacan, Misamis Oriental, and Davao. It currently has more than 1,700 employees in the Philippines.
Granvia Suites offers peaceful living away from the bustles of the main city
Read 725 times | Posted on August 07, 2013 @ 5 years ago
NO doubt Cagayan de Oro City is steadily growing and fast becoming a dominant metropolis in the country. With the increase in economic activities and the growth of real estate developments, more migration into the city is expected to follow in the next few years. (more…)
Development aggression, militarization blamed for Agusan Manobo exodus
Read 587 times | Posted on August 07, 2013 @ 5 years ago
DAVAO CITY — There is more to the flight of 500 Agusanon Manobos from Loreto, Agusan del Sur to Davao City than meets the eye, suggested peasant and lumad association Kahugpungan Alang sa Kalambuan (KASAKA) from Loreto, Agusan del Sur. They believe that heavy military operations and intensified presence of military and paramilitary group Bagani Force which drove them out of their communities are intended to clear the way for natural gas and mining exploration and energy-based agribusiness plantation expansion in Agusan del Sur.
Yesterday, truckloads of bakwits from Brgy. Sabod, Brgy. Kauswagan, and Brgy. San Mariano, Loreto, including 114 children, arrived at the Brgy. 5-A Gym, Davao City after negotiations collapsed between KASAKA and the provincial government of Agusan del Sur on how to handle the evacuees. The bakwits had refused an order from Agusan Gov. Eddiebong Plaza to return to their communities because armed clashes were still ongoing in the area. They decided to seek sanctuary in Davao, a city known for a leadership sensitive to peace issues and a strong stand against mining.
Egdames blasted the irresponsible way the Agusan LGU dealt with the bakwits, an urgent humanitarian crisis. “We tried to talk with the LGU but nothing happened. We feel betrayed that our own Governor would be so callous to our plight. What person in their right mind would want to go back when there is still firefight between the NPA and the AFP?” Egdames lamented. She also took issue with LGU’s blatant disregard for the safety of the bakwits, “It was as if they could not wait to throw us out of the evacuation center. We explained that it was dangerous for everyone to return because the clashes have not ceased and the military remained in the area, but they did not listen,” she lamented.
“But we know there is a deeper motive to the actions of the government. It’s all about natural gas and mineral exploration and energy-based agribusiness plantation expansion,” said KASAKA Spokesperson Marilyn Egdames.
“Heavy military presence in our communities is a smokescreen for government collusion with corporate interests in mineral resources, natural gas, jatropha, and palm oil – all of which Loreto is rich in. In fact, Chinese oil company Seng Hong Exploration has a contract with the government to explore the 750,000 hectares of natural gas deposits in Agusan marsh wherein Loreto is the main part since 2012,” she added.
The communities are made to suffer because of greed, on the part of the LGU and the big companies,” added Egdames. Egdames said that intensified military operations in the area were part of Peace and Development Outreach Program (PDOP) under Oplan Bayanihan to make communities target for plunder by big foreign and local businesses.
“We will fight back and not allow the entry of these anti-people and anti-environment development projects in our communities,” Egdames asserted.
Egdames also offered this message to Dabawenyos as Kadayawan nears, “We are seeking your understanding and patience, and we thank the City Government of Davao for accommodating us in our time of need. Kadayawan means giving thanks for abundance and a bountiful harvest. But to us displaced lumad and settlers from Agusan del Sur, there is no abundance of life with environmental plunder and militarization. We are fighting for our lives.”
Army has new 4ID commander
Read 431 times | Posted on August 07, 2013 @ 5 years ago
BY:GERRY LEE GORIT
CAGAYAN DE ORO CITY – Brig. Gen. Ricardo R. Visaya is the new commander of the Philippine Army 4th Infantry Division based in Camp Evangelista, Cagayan de Oro City.
Visaya filled his new post on Wednesday morning during formal assumption of command ceremonies presided by Philippine Army commanding general Lt. Gen. Noel A. Coballes who arrived at the camp by helicopter.
The arrival honors for Coballes included Eastern Mindanao Command commander Lt. Gen. Ricardo R. Cruz.
Coballes awarded the command plaque to Visaya before the reading of the designation orders and the assumption order which Visaya signed afterwards.
This was followed by the hand-over of the command symbol.
The event was attended by guests from the city government and the province of Misamis Oriental represented by Provincial Board member Bebeng Dumadag.
Visaya, previously, had been general officer-in-charge of the 4th Infantry Division when he took over from Maj. Gen. Nestor Anonuevo earlier this year.
Anonuevo is set to retire later this year.
Following the July 26 bombing in Cagayan de Oro which left 8 people dead, soldiers of the 4th Infantry Division have augmented the local police force in conducted checkpoints at strategic areas.
The military has also reportedly stepped up its intelligence gathering following the blast and another bombing that happened in Cotabato City last Monday in which 8 people were also killed.
“Pakusgon ang panwaganan alang sa tinuod nga reporma sa yuta: Pakyasun ang mga lakang aron ipalanat pa ang CARPER paingon sa 2019!”
Read 351 times | Posted on August 07, 2013 @ 5 years ago
Dili na makahulat ang katawhang mag-uuma sa pagtapos sa Comprehensive Agrarian Reform Program with Extension and reforms kon CARPER karung umaabot nga Augusto 2014. Husto na ang kapin trenta ka tuig sap peke, gasto ug maki-agalung yutaan nga programa sa reporma sa yuta. Kinahanglang palagsikon ang panawagan alang sa tinuod nga reporma sa yuta isip ihulip sa CARPER.
Walay nabuhat ang maong mga programa aron bungkagon ang pagmonopolyo sa kayutaan sa mga dagkung agalung yutaan ug pagtubag sa batakang pangandoy sa mga mag mag-uumang walay yutang matikad. Gani, usa ka bug-at nga argument batok sa iyang kapakyasan ang pagdaghan sa mga maguumang walay yutang matikad ug mga mamumuong panguma sulod ug gawas sa utlanan sa ransohan, asyenda, plantasyon ug uban pa.
Gihatagan ug gamayng kalagsik sa CARPER ang hugka ug kamatyunong reporma sa yuta sa tumong nga sagupon o di ba kaha tilukon ang nahibiling 1.034 milyong ektaryang kayutaan nga nahibilin sa 8.1 milyong ektaryang target apuron gikan pa sa PD 27 ni Marcos ug CARL ni Cory Aquino.
Nagpabilin sa lubnganan sa mga saad nga napakyas ang elemento nga “land-to-the-tiller” sa mga tinuod nga repormang agraryo. Kung na materyalisa unta kini sa CARP ug CARPER, ang daw murag langit ug yuta nga gintang sa kalambuna sa mga syudad ug kabanikanhan magduol-duolan.
Balaod para sa mag-uuma apan kontra mag-uuma
Puno ug mga mekanismo ang CARPER aron mapadali ug malehitimisa ang paghupot sa mga agalong yutaan sa ilahang pwesto sa sektor sa panguma. Ang tibuok proseso sa balaod, gikan sa pagpili ug mga benepisyaryo hangtud sa pagdawat ug “just compensation” maanaa sa maharuhay nga posisyon ang mga agalung yutaan.
Mas ang mga agalung yutaan pa ang nakatilaw sa mga matam-is nga benepisyo sa reporma sa yuta. Matud sat ala sa Land Bank of the Philippines anaa sa kapin kun kulang P41.6 bilyon ang nahatag isip kompensasyon ngadto kanila sukad pa 1972. Tungod sa prospektiba sa dugang pondo, gitulo ka pilo ni Gloria ang budget sa DAR alang sa CARPER niadtung subli niya kining gipirmahan. Anaa sa P150 Bilyon ang budget sa gobyerno para sa lima ka tuig sa CARPER.
Wala pa diha nahuman ang pahalipay alang sa mga agalung yutaan. Sa tibuok proseso sa pag apod-apod sa yuta adunay mas aktibo nga papel ang mga agalung yutaan. Gikan sa pagpili kung kinsa ang pwede mamahimung benepisyaryo, nga maoy naka hatag nug lugway sa mga Cojuanco aron ibutang ang pipila sa ilahang mga katabang isip benepisyaryo sa CARPER, taman sa pagkamahukmanon ug pila ang presyo sa yuta niya ayha ibaligya sa gobyerno aron ipailalum sa CARPER.
Dugang pa, ang CARPER aduna untay duha ka mekanismo aron makakita ug yuta aron ipailalum sa reporma sa yuta. Kini ang Voluntary offer to Sell (VOS) ug Mandatory Acquisition kun MA. Apan sa praktika, imbes VOS ang mamahimo nga behikulo aron maka-akopakop ug kayutaan aron ipailalum sa reporma sa yuta, ang nahitabo ang mga agalung yutaan nga nanghinobra na ang kayutaan makakwarta ug dako nga kompensasyon imbes nga MA ang behikulo tungod kay milapas sa duha ang iyahang parceling gipanag-iyahan.
Tataw ang insinseridad sa gobyerno nga tumanon ang kamanduan niyang sulbaron mulo sa sector sa agrikultura. Sa datos sa Department of Agrarian Reform (DAR) ubos sa programang CARPER ang target nila nga 210,323 ektarya alang sa Land Acquisition and Distribution (LAD) sa tuig 2011, 86, 209 ektarya lang o 41% ang nakab-ot. Sa hinapos sa tuig 2010 anaa sa lamang 154,007 ektaryang yuta ang naapod-apod sa CARPER, pisik ra kini kung itandi sa target niini nga 1.034 milyon ektarya niadtong 2009. Nangatul ang tutunlan sa mga mga Saop sa mga kalibihan nga mulanbo kuno ang ilahang panginabuhian kung magkat-on sila ug inter-crop.
Gani, ilalum sa CARPER anaa ra sa 37,580 ektaryas ang yutang nga gitarget sa DAR nga mailalum sa CARPER sa probinsya. Ikanapulo pil-on ang pangkinatibuk-ang area sa Misamis Oriental kung itandi sa ilahang konserbatibo kaayu nga target. Kung tandi usab sa gilapdon sa mga kayutaang gihalad ngadto sa plantasyon sa Saging nga anaa sa 51,433.2 ektarya, tubo nga anaa sa 76,372.5 ug pinyahan nga anaa sa 21,592.5 ektarya, matabunan kini.
Gawas nga gamay nalang ang mga kayutaan tungod kay naakop na sa mga agri-business firms ang mga primera klaseng yutang agricultural, gipagrabe ka kini sa kasigbit na lang sa mga yutang pwede mapailalum sa reporma sa yuta tungod sa kadaghanmg eksempsyon. Kasinatian sa mga mag-uuma sulod sa yutang giangkon sa Central Mindanao University diha sa mga komunidad sa BTL nga mahikawan sa ilang katungod sa basakan nga wala lang nila simpleng gitikad kun dili gibusihan pa gyud ug daghang singot ug paningkamut.
Tungod kay pipila na lang ang yutang pwede pa ipailalum sa reporma sa yuta, nakaapekto kini ug dako sa gipaspasun sa pagtuman sa land distribution functions sa DAR.
Kung epektibo pa nga instrumento ang CARP ug CARPER para palambuon ang sector sa agrikultura, managhan unta ang ihap sa mga umahang “fully owned” sa mga mag-uuma, apan sukwahi ang ginapakita sa datos. Matud pa, kaniadtung 1971, sa wala pa ang PD 27 ni Marcos anaa pa sa 58% sa tanang mga umahan ang iya sa mag-uuma apan sabay sa pagdagan sa pagpatuman sa CARP, sabay usab kini midaus-dos ug miadtong 2002 anaa nalang ni sa 47.5%. Nagpakita kini nga sabay sa pagdagan sa CARP, dungan usab nakahigayun ug pangakop-akop ug kayutaan ang mga agalong yutaan ug sa ngadto-ngadto ang tumong nga bungkagon ang pagmonopolyo sa kayutaan wala gayud matuman, gani, igo ra gipulihan ang mga dagway sa mga agalong yutaang nanag-iya sa halapad nga mga kayutaan. Usa ka dakong kasaypanan ang wala pagkonsidera nga dili lang diay mekanikal nga ihatag ang mga kayutaan, kinahanglan usab kini abagan ug usa ka komprehensibo nga programa arun palambuon ang ilang panginabuhian sa porma sa subsidyo sa mga himan sa produksyon, abono, ekipo ug uban pa.
Adunay dagahang mga buslot sa balaud nga pwede lusotan sa mga gustong ilikay ang ilang mga kayutaan sa distribusyon, busa buhaton nila ang tanan aron ipabilin sa ilahang kamot ang ilahang sobra-sobrang kayutaan. Angay mabalaka ang mga mag-uuma kung mulosot sa Kamara ang balaod nga gisumite sa managsuong agalung yutaan gna si Maximo ug Rufus Rodriguez. Dili ikadawat sa kolektibong kaambuhan sa mga mag-uuma nga ipabilin pa ang CARPER sa dugang lima katuig.
Sayod pati ang estado mismo nga ang mga umahang anaa sa 10 ka ektarya paubos mao ang mga “food producing” farms nga kung asa ginakuha ang dakung bulto sa pagkaong ginahaon sa matag pamilya sa ilahang lamesa. Nagpakita kini nga adunay gyuy dakung epekto ang paghatag ug yutang matikad sa mga mag-uuma ngadto sa pangkinatibuk-ang panginahanglanun sa nasud alang sa pagkaon.
Tinuod nga reporma sa yuta, karon na!
Mubabag sa kalambuan ang pagakop-akop monopolistang agalung yutaan. Kini tungod kay sila mag-agad na lamang sa ginabayad nga abang sa yuta sa mga mag-uuma ug wala na siyay laing paningkamot aron palambuon ang produksyon sa kabanikanhan. Busa rekisitosalang sa kalambuan ang paglingkawas sa katawhang mag-uuma gikan sa pagkahikot sa ilang mga agalung yutaan. Ang pagtubag sa ilang demokratikong iteres nga makaangkon ug kayutaan nga libre ang pinakaubod sa usa ka tinuod nga repormang agraryo.
Dako nga insulto alang sa mga maguuma ang pagpakahilum ni PNOY sa mga hisgutanang reporma sa yuta sa iyahang milabay nga SONA. Busa adunay panginahanganon aron singlon si PNOY sa mga kapalpakan niya sa pagtuman sa repormang agraryo. Kinahanglan patilawon ang hacienderong presidente sa militansya sa sektor sa panguma. Tungod kay Inihap nalang ang adlaw sa CARPER, wala nay laing dawaton pa ang mga mag-uuma gawas sa tinuod nga reporma sa yuta. Kinahanglan na kining mapatuman.
Tinuod nga reporma sa yuta, ipatuman!
Batukan ug paksayon ang mga lakang nga i-direhe kini!
Singlon ang kontra mag-uumang rehimen ni Aquino!
Richard C. Colao
Secretary General, KMP-NMR
THE LARGEST AND FOCUSED BIENNIAL EVENT FOR METAL WORKING IS BACK, BIGGER & BETTER!
Read 346 times | Posted on August 07, 2013 @ 5 years ago
PDMEX is a biennial event, and known as the only largest professionally organized industrial machinery, equipment, accessory and subcontracting exhibition in the country and recognized world-wide for its being the only focused industry.
The country’s Philippines’ Only Largest & Focused Metal Working Show entitled The 6th Philippine Die & Mould, Machineries and Equipment Exhibition will be held from August 28-31, 2013 at Hall A, B & C of World Trade Center Metro Manila, Philippines.
PDMEX is back with much better and bigger scope that would cater to the metal working and its allied industries.
PDMEX, over six (6) years of serving the industry continuously holds its title as the Philippines’ Largest Metalworking Show and Best Platform to meet new and existing clients by maintaining the international level and by continuously delivering buyers and sellers or key industry players in one venue.
The event is organized by one of the leading association in the industry, the Philippine Die & Mold Association, Inc. and managed by one of the country’s professional event organizer / management company, MAI Management Philippines.
Presently, the 6th PDMEX will be participated by over 350 reputable local and foreign companies from different industry sectors namely; Automation, Controls, Robotics, Machine Tools, Metal Finishing, Measuring Tools, Testing and Laboratory Equipment, Outsourcing, Process Engineering, Plastics, Welding, Sheet Metal and other allied industries, with over 500booths on display and over 8,000 visitors are expected to visit the show.
Be one of them to experience and learn the new, sophisticated and highly advanced technologies coming from different countries. Be educated by attending our FREE technical presentations, product demonstrations and seminars.
For more information, please contact MAI (Market Access & Innovations) Management Philippines at (63-2) 899-2642 or e-mail [email protected]
PDMEX 2013 Approaching with New Innovations Biennial International Show to Feature Innovatory Technologies and Solutions
Read 503 times | Posted on August 07, 2013 @ 5 years ago
A numerous highly innovative machine, equipment and solutions are expected to showcase at country’s largest and focused metal working show.
5 Axis machine, 3D laser printing, laser cutting machines, robotics and other related products will invade the manufacturing industry in the Philippines this coming August 28-31, 2013 at World Trade Center Metro Manila.
As the only largest professionally organized industrial machinery, equipment, accessory and subcontracting exhibition in the country and recognized world-wide for its being the only focused industry, PDMEX 2013 is the perfect stage for companies to showcase their newest innovations, as well as for everyone to share knowledge and discuss industry trends.
PDMEX 2013 is an ideal venue for professionals, decision makers to introduce, meet, network, learn, form business partnerships and closing deals. PDMEX is back with much better and bigger scope that would cater to the metal working and its allied industries.
The 6th Philippine Die & Mould, Machineries and Equipment Exhibition (PDMEX) will be participated by over 350 leading local and foreign companies occupying over 500 booths displaying their state-of-the-art innovations and solutions.
In addition, PDMEX will showcase and launch the “Die and Mold Solution Center”, a joint project of the Philippine Die and Mold Association, Inc. (PDMA) and Metals Industry Research and Development Center (MIRDC) and Department of Science and Technology (DOST), the facility will be staffed and managed by PDMA who will perform activities related to training, consultancy and will serve as common service facility for die and mold makers.
Over 8,000 visitors are expected to gather on the 4-day event to witness the one of a kind show that created bench mark in the exhibition industry.
PDMEX 2013 will also attract top industry professionals from all over the world. Every other year, industry will congregate not just to follow the trend, but to to share their knowledge and expertise at the event’s several seminars.
A FREE entrance event and a FREE seminars to participate, what else can we ask for. For more information, please contact MAI (Market Access & Innovations) Management Philippines at (63-2) 899-2642 or e-mail [email protected]
DOT-R9 conducts Regional Symposium on Property Data Banking for Tourism Investments
Read 446 times | Posted on August 07, 2013 @ 5 years ago
The Department of Tourism – Region IX (DOT-R9) conducted the Regional Symposium on Property Data Banking for Tourism Investments last August 6, 2013 at Garden Orchid Hotel, Zamboanga City. It was attended by 29 local government unit officials and tourism stakeholders from the private sector.
DOT-R9 Regional Director Mary June G. Bugante opened the event with a welcome message and presented the Regional Situationer of Zamboanga Peninsula. The “Guidelines for the Designation and Supervision of Tourism Enterprise Zones and the Administration of Incentives under R.A. 9593” was discussed by Atty. Michelle Sabitsana of the Tourism Infrastructure and Enterprise Zone Authority (TIEZA). Moreover, the procedures on online application for DOT Endorsement of properties for registration, and other investment-related laws and incentives were tackled by Ms. Arlene Alipio, Officer-in-Charge of the Standard Development Division of DOT. Lastly, the Property Information Questionnaire (PIQ) was presented by Janice Esmane, Investments Promotion Officer of DOT.
The symposium was conducted to raise awareness for the local government units and the private sector on the incentives available for tourism enterprise zones (TEZ), including the registered tourism enterprises within the TEZ. Through this event, DOT-R9 looks forward to eliciting a list of potential properties for tourism investments in the region.
Globe Telecom is Asia’s Best Brand
Read 523 times | Posted on August 07, 2013 @ 5 years ago
CMO Asia has conferred Asia’s Best Brand Award to Globe Telecom in recognition of its marketing leadership in the telecommunications sector both local and regional.
Globe was chosen based on the following criteria: a) Mind Share – indicates a brand’s strength inside the minds of the consumers of the respective product category; b) Market Share – shows a brand’s strength in a certain market in terms of consumers’ actual buying behavior; and c) Commitment Share – indicates a brand’s strength in encouraging consumers to buy that brand in the future.
“Branding is important since it provides the interface between the consumers and the company and shows how much a service or product is accepted by the public. Currently, Globe continues to sustain its growth momentum complemented by robust subscriber acquisitions which leverage on the success of our various marketing efforts across all brands. This Award, therefore, is proof that we are on the right track,” said Yoly Crisanto, Head of Globe Corporate Communications.
The 4th CMO Asia Awards for Excellence in Branding & Marketing recognizes Organizations, Chief Marketing Officers and Professionals who have shown leadership in building brands combined with consistent innovation and strategic marketing. It is also dedicated to high level knowledge exchange through thought leadership and peer networking amongst decision makers across industry segments in Asia.
The Awards was represented by 25 countries across Asia with about 200 Senior Leaders and decision makers who attended the awarding ceremony at the Pan Pacific Hotel, Singapore.
Earlier, Globe My Super Plan for postpaid users was awarded the Most Innovative Telecom Project Award in the Asia Telecom Awards for its huge impact in the market. Globe My Super Plan as well as Go Sakto for prepaid subscribers, are both pioneering services that allow users to create their own plan or promo according to their needs, budget, usage levels, and preference and are testament to the strength of the Globe brand.