Sun Cellular re-invents unlimited
MOBILE phone operator Sun Cellular has reinvented its original invention, “the unlimited” service that has revolutionized the telco industry.
Sun Cellular’s Chief Executive Officer Orlando Vea says they have put new meaning to their unlimited services by launching new and expanded unlimited offerings and complementing them with an even better network.
“At the outset, Sun Cellular’s network was designed and built to provide unlimited services. And with the coverage, robustness and quality that the PLDT Group network has made available to Sun, everyone in the country can now benefit from the reinvented unlimited services that Sun offer,” Vea said.
Chief Operating Officer Charles Lim, who has been with Sun Cellular since day one says they have deliberately chosen to provide unlimited services to the market because they listened to what the consumers wanted. “Once people were free of restraints, they changed their calling and texting habits, hence our products clicked in the market,” Lim explained.
Lim said their flagship product, the Php25 Call and Text Unlimited has been reinvented with add-ons that boost the current product offerings. “Add-ons include more texts to other networks and mobile internet minutes, which have all been well received by our subscribers,” Lim said.
For the postpaid segment, Sun also reinvented unlimited by making smartphones available to a wider market by making these available for as low as Php350 per month. Add-ons like mobile internet with anti-bill shock features make sure that the its current and potential subscribers could get to enjoy the full benefits of a smartphone at an assured least possible cost.
“After introducing affordable camera phones in the past to the mass market, we again listened to our customers by being first to offer smartphones to the entry-level segment. Not only can customers avail of one smartphone but for the whole family with our Group Plan 999. They can now take their mobile communication habits to a whole new level,” Lim said.
Late last year, Sun Cellular also launched the Sundroid Rush bundle that offers a Smartphone and a Tablet in just one subscription plan. Boasting notable connectivity features, including those for internet.
sharing and WiFi service, Sun Cellular said the SunDroid offering is designed to perfectly suit today’s dynamic users of both 2G and 3G communication technologies.
All these unlimited services, Sun officials say, extend to 3G, as unlimited internet packages are offered at all price points. “We know we cannot go wrong with unlimited because that is what the market wants, so we designed viable offers also for our Sun Broadband customers,” Lim said.
Lim said underlining all of these unlimited innovations is a customer service experience that is best in class. Referring to a recent industry Customer Satisfaction Survey, he shared that the results showed that Sun topped the customer satisfaction ratings in the industry in terms of complaint resolution in both the postpaid and prepaid segments.
“Our subscribers’ profile covers highly intelligent and practical consumers. We are glad that we are able to satisfy their expectations for product utility, service quality, and customer service,” Lim explained.
According to Lim, Sun Cellular will continue introducing innovations that respond to the changing demands of the market including “unlimited” innovations, supporting the company’s position as the Good Choice.
Sun Cellular is a member of the PLDT Group.